The vast majority of Indonesians access the internet exclusively through smartphones.

Indonesia has a deep cultural fascination with the supernatural. Reality-style horror investigations, ghost-hunting vlogs, and storytelling videos about local urban legends (like Kuntilanak or Pocong ) consistently rank among the top trending videos. Horas and Regional Pride

In a significant shift, Indonesian local productions reached a historic milestone in late 2025, rivaling Korean dramas in popularity for the first time. Homegrown content now accounts for roughly on premium platforms. Vidio Leads the Pack : The local platform Vidio

Indonesia has a rich and diverse entertainment industry, with a mix of traditional and modern forms of storytelling. Here are some popular forms of Indonesian entertainment:

Widely used by urban demographics, influencers, and brands for polished, lifestyle-oriented short-form videos.

: High trust is placed in specialized reviewers. GadgetIn (David Brendi) is the go-to for tech purchasing decisions, while Nihongo Mantappu (Jerome Polin) leads in educational-lifestyle content.