During the 2012 promotion of Jism 2 , actor Arunoday Singh praised co-star Sunny Leone as a "thorough professional" and encouraged focusing on her, calling the marketing buzz beneficial. Singh noted Leone was hard-working and focused on her performance, while clarifying his decision to join the project was based on the script. Read the full story at Hindustan Times . People talking about Sunny Leone works good for Jism 2
While Singh was supportive, Sunny Leone herself has reflected on being a "soft target" for criticism due to her past. She has mentioned that:
High profitability; the film secured an excellent opening weekend relative to its cost. Restrained Eroticism vs. Global Expectations During the 2012 promotion of Jism 2 ,
Suggestive, relying on artistic lighting, music, and chemistry "I have seen much sexier stuff globally"
In summary, when Arunoday Singh talks about entertainment and media content, he is essentially calling for . He believes that good art should not be a sedative; it should be a stimulant. People talking about Sunny Leone works good for
The phrase "hot target better" encapsulates the aggressive target-marketing strategy deployed by the film's producers, including Dino Morea. Strategic Element Implementation in Jism 2 Commercial Outcome
However, Arunoday remains unfazed by the backlash. "I believe that we should respect everyone's choices and career paths," he said. "Sunny Leone is a talented actress who deserves our respect and admiration." Instead of expressing insecurity
During the promotions of Jism 2 , Arunoday Singh was frequently asked about the immense attention Sunny Leone was garnering. Instead of expressing insecurity, he embraced the phenomenon. According to reports from India Today , Arunoday stated, "I don't mind that [people only talking about Sunny]. The more people talk about Sunny, it works in the favour of the film."
"The best part is that what I see in the final cut is what was promised to me at the time I signed the film," Arunoday remarked, reinforcing that the focus was on the artistic product, despite the immense media attention on one individual 1.2.2.