Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
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Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
is a legacy proprietary DMI (Desktop Management Interface) tool designed specifically for HP laptops. It is a command-line utility used by authorized service technicians to "tattoo" the system board with crucial information, including: Serial Number (SN) Product Number (PN) Model Name
Finding an official download can be difficult as HP typically restricts these tools to authorized service providers. However, technical discussions and community-shared versions are often hosted on the HP Support Community for users fixing out-of-warranty devices. HP Support Community Are you currently seeing a "Product Information Not Valid" error, or are you trying to reprogram a specific hardware feature after a repair?
Locate a verified copy of (often shared across tech support forums like the HP Support Community). hpbq138 hot
[Physical Motherboard] ---> [DMI/EEPROM Chip] ---> [HPBQ138 Utility] ---> Burns S/N, SKU, and PCID
Open the USB drive in Windows File Explorer. You should see a few system files. Now, simply the HPBQ138.exe file you extracted earlier into the main directory of the USB drive. That's it—the utility is now on the bootable drive. is a legacy proprietary DMI (Desktop Management Interface)
Click . Rufus will format your drive and load the FreeDOS operating system. Once this is complete, your USB drive is now bootable.
By following this guide, you're now equipped with the knowledge to fix those frustrating "Product Information Not Valid" errors and bring your HP laptop back to life. Remember to always back up your data before performing any low-level hardware procedures and to double-check your system information before programming it into the motherboard. Insert the USB into the HP machine, restart,
: Must be run in a bootable DOS environment (typically created using a tool like Rufus).
Insert the USB into the HP machine, restart, and enter the Boot Menu (usually F9 or F12) to boot from the USB.
When an authorized service center or user swaps out an HP motherboard, the new component arrives from the factory in a blank, unprogrammed state. This triggers a series of startup warnings, including missing serial numbers, failing asset validations, or critical boot cycle blocks. Using HPBQ138 allows technicians to inject native motherboard descriptors back into the system's hardware configuration. What Does the HPBQ138 Utility Modify?

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
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