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Dr. Rajan Saxena is a titan in Indian management education. He has served as the and held leadership roles at IIM Indore and SPJIMR Mumbai . His deep expertise as an academic, consultant, and strategist is reflected in the practical, application-based approach of his writing. Why This Book is a Must-Read

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, you can find legitimate academic excerpts and related study materials through the following sources: Internet Archive: Offers a preview of the 3rd Edition for educational reference. University Study Materials: Himachal Pradesh University Lovely Professional University

Dr. Rajan Saxena is a distinguished educator and former Director/Vice Chancellor of top institutions like NMIMS and IIM Indore.

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The text is structured to take readers from foundational concepts to advanced strategic applications. MARKETING MANAGEMENT, 6TH EDITION Reviews & Ratings

A critical section of the book explains how to assemble the specifically for Indian consumers.

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